We move markets by moving hearts and minds.
Brand Strategy: Start. Pivot. Go.
We find what’s uniquely true to your brand to forge a living, breathing shared belief in what matters most. For you and to your audience.
How We Work Together
I.
Proven Approach
Our proven approach brings clarity to your brand, delivering strategies that are both expansive and grounded.
Brand StrategyThe heart drives—and the head validates—every purchase. We take this balanced approach to brand strategy to create a unique story that accelerates growth and market impact.
Unique Brand Position
Strategic framework for your company’s products and services
Brand narrative
Consumer InsightsKnowing and understanding your audience is essential for moving forward and growing with a clear and focused roadmap.
Shopping behaviors
Attitudes
Path to purchase
Drivers and barriers
Brand Equity and attributes vs. competitors
Audience personas
Human StorytellingPowered by award-winning documentary filmmaking, your unique story is told in authentically human terms—one that not only resonates, but changes minds.
Brand story
Docuseries to bring the target audience to life.
After8Here, we make your brand go. Working with your internal team, we help bridge the gap between strategy and smart execution.
Marketing and product plans
Goal setting, KPI definition (qualitative and quantitative)
Strategies to ensure every employee understands and is motivated to further the brand
Product innovation based squarely on the audience insights and understanding
Your Team
II.
Dream Team
Founder, Brand Strategist
Consumer Insights Expert
Documentary Filmmaker
Creative Director
Pivoting to grow your audience and bottom line? Launching a new company? A defining new product? Need to attract–and retain–top talent in new ways?
Testimonials
“Why I chose Driver8 over other big agencies is clear: a powerhouse of deep thinking from people who work by your side every step of the way.”
“…a powerhouse of deep thinking with people who work by your side every step of the way.”
Amy Villeneuve
Former COO and President of Amazon Robotics
“I have worked with Driver8 for over 10 years and with 5 different companies. What keeps me coming back for more? First, what you see is what you get. You'll get the best thinking from an experienced group of people—not an exceptional pitch that then gets handed to the junior team. Second, the work is innovative, thoughtful, and may challenge your thinking—not just a regurgitation of your brief. Third, you'll actually enjoy your time working with them—they are smart, kind and generous people who will make you better at your job.”
“…the best thinking from an experienced group of people.”
Cristina Addesa
Executive Marketing Advisor, iRobot, Keurig, 10Beauty
“My Life My Choice has had the pleasure of working with Driver8 for 17 years. They have been nothing short of brilliant. They listen deeply, they ask all the right questions, and push us in our thinking.
When you think of a mission-driven organization like ours, you don’t immediately think of the need for branding and messaging. But Driver8 has helped us articulate who we are and what we believe, in order to establish our place in the movement to end exploitation, connect with partners, and gain donors. All of this helps us better serve young people who have experienced trafficking and that is what matters. Driver8 made us think differently and they made us laugh—what else could you ask for? I recommend them unequivocally.”
“They have been nothing short of brilliant.”
Lisa Goldblatt Grace
Cofounder, My Life My Choice