After being a traditional B2B for decades, the opportunity presented itself for Reliable to go direct to consumers and make a strong ecommerce play. Entrepreneurial by nature, they came to us to create a brand strategy and visual system that cut through the CPG clutter and made room for growth and flexibility in the future. We balanced Reliable’s proven craftsmanship, quality of the products and stellar customer service with the feel of wearing well cared for clothes (“the why”). Our brand position provided them a platform to talk about where they’ve been and where they’re going.
— Customer Research/Insights
— Brand Strategy
— Product Nomenclature System
— Human and Digital System Design
— Advertising
— Product Launch Campaign