Disruptive
Schools across the country are faced with never ending budget cuts. There are shrinking resources for core educational materials that are expensive, difficult to update, and controlled by three large publishers. OpenUp Resources came to Driver8 with an idea that was both mission-driven and disruptive: be the open source provider for high quality educational materials, because every child has the right to a good education. We positioned them with the common truth that was authentic to each of their vastly different constituents—that a good education creates immeasurable opportunities.
— Customer Research/Insights
— Brand Strategy
— Messaging
— Brand Identity
— Co-branding Framework
— Website
— Digital and Print Educational Materials