Mission-driven
The illegal sex trade is a $55 Billion industry in the United States. That’s billion with a big B. It is generated by a highly organized money machine that targets and preys on the most vulnerable youth in our communities. My Life My Choice combats this unfair fight by uniquely harnessing the strength of survivors with a comprehensive, evidence-informed approach to give power to youth who experience sexual exploitation. Our positioning, “Her Strength. Our Power.” subverts the conventional view of how an organization helps “victims”. My Life My Choice doesn’t “help”, they give power. Youths are not “victims”, they are survivors who have experienced trauma and come out fiercer, stronger and wiser. For My Life My Choice, the fight is more than social services, it’s social justice.
— Customer Research/Insights
— Brand Strategy
— Messaging Architecture
— Website
— Social Media Strategy
— National Public Awareness Campaigns
— Online Community Experience
— Collateral