With no federal guidelines and major discrepancies within state law and regulations, the cannabis industry can feel like the wild west. Banks do not support cannabis brands and dispensaries and federal safety oversight is nonexistent. Yet, there is a growing demand and need for cannabis both medically and for personal enjoyment. As with any nascent industry, consumers are often left in the dark. Lucid Green is driving trust and transparency for consumers and cannabis brands alike. Comprised of a network of dispensaries, brands, and consumers, Lucid Green is the industry's most comprehensive data collection of third-party research and consumption behaviors of hundreds of thousands of consumers.
Driver8 worked closely with Lucid Green to understand and segment their audiences and transfer that understanding to create a deeply useful and engaging mobile app.
— Customer Research/Insights
— Audience Personae
— Mobile App Experience Design