Mission-driven
Beyond 12’s mission is to dramatically increase the number of low-income, first-generation and historically under-represented students that graduate from college. They achieve this by marrying human coaches with digital tools and smart measures of success. We were charged with creating a new brand as powerful as their purpose with a recently launched website.
The proof, as they say, is in the pudding. Their success is covered in Fast Company, Vanity Fair and in TED talks. More importantly, you can see the effect firsthand on the students. Success rates rocketed to 88% compared with just 42% before. Hell, yeah. That’s music to our ears.
— Brand Strategy
— Brand Name
— Brand Identity
— Social Strategy
— Website
— Human and Digital User Experiences
— Video