Mission-driven
You don't need to live in a field to feel the beauty of Allandale Farm. They are the last farm in the city, a summer camp for the kids and a paradise for plants. Allandale Farm tugs at heartstrings. With new leadership, greenhouse and buildings to clean and sell the vegetables, our client needed a compelling way to tell their story. Research proved one thing: one’s relationship to the farm is not transactional. Rather, it’s a personal experience and sense of belonging that cut across all ages and backgrounds. Powerful sentiments like this don’t just happen—it comes from Allandale’s genuine love for the land: their deep, rich history; the annual dinners on the farm that directly connect the land to our kitchen tables; the perfect pumpkin for Halloween; the hayrides; or finding the perfect tree during the holidays. It’s always within reach and there for you.
— Customer Research/Insights
— Brand Strategy
— Brand Identity
— Website